The "hidden gem" format: making 148,000 people hungry
By Wissam Bachir — founder of AchMedia, acquisition video studio, across France
Tacos Schiltigheim is a local fast-food spot known for its generous portions and tasty neighborhood tacos.
Key results
The client's challenge
Build strong local awareness in a suburban area of Strasbourg, up against the big national tacos chains.
Our creative strategy
The local-authority "hidden gem / food discovery" format. By carefully crafting motion transitions and extremely mouth-watering macro shots of the prep and toasting, we turned a neighborhood tacos spot into an object of desire, geo-targeted at local residents.
The videos & the setup
A 27-second promo format: an aesthetic, appetizing immersion inside the restaurant, paced by a crispy ambient sound and a clear call to save the address.
Results & business impact
148,300 views, nearly 6,900 likes, 423 direct shares, and a rise in in-store footfall reported by the business during the week it went live.
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