A full cart for €44: the sketch that launched Pro Inter Groupe Centerkam

Supermarket deals are the hardest content to make watchable: a list of prices stops no one. The group was launching its special World Cup offers (June 10–14) and wanted more than a filmed poster — real attention that converts into in-store traffic.

We turned the price list into a story: at the store exit, an employee stops a customer whose cart is overflowing — the receipt reads €44. He can't believe it ("there's €200 worth in there!"). So she gives him the guided tour, deal by deal: the 24-pack of Coca, burger buns at €0.99, 30 eggs for €5.99, the halal butcher counter for match-night barbecues.

The engine is the curiosity gap: with inflation on everyone's mind, people need to understand how a full cart can cost €44. Every product is anchored in a real-life moment — football night with friends, the first barbecues of the season — so viewers project themselves instead of sitting through a catalog.

A one-minute hidden-camera sketch, cut at a pace of one shot every eight to ten seconds, published on AchMedia's distribution channel then crossposted as a collaboration on Pro Inter's and Pratiik's TikTok and Instagram accounts. The client follows everything live on their private dashboard: numbers, a shot-by-shot breakdown, and the pipeline of upcoming videos.

51,600 views in 24 hours, 2,873 likes, 46 shares — and above all 417 saves: viewers keeping the video as a shopping list. That's a reach of nearly nine times the group's combined audience, without a euro of ad spend, during the exact promo window. Next in the sprint: eight more videos, including the World Cup challenges and the order-online barbecue box.