Turning a neighborhood grocery store into the students' go-to deal
By AchMedia — acquisition video studio, across France
Pro Inter Montagne Verte is a supermarket and Middle Eastern grocery store in Strasbourg, in the heart of a student and family neighborhood.
Key results
The client's challenge
Hold its own against the big-box stores and get the word out, with no ad budget, that it has the best prices in the neighborhood.
Our creative strategy
We adopted a humorous tone and an unapologetic "great deal" angle, calibrated for a student audience: offers staged as a bargain you can't miss, geo-targeted to Montagne Verte.
The videos & the setup
A few-second promo format, snappy and light, that presents the store's flagship offers with a knowing tone rather than a list of prices.
Results & business impact
32,200 views, more than 1,800 likes and a stronger local foothold with the target audience. Proof that a neighborhood business can make itself desirable with the right tone, not a big budget.