Luxury real estate on TikTok: elevating a space to trigger the booking
By AchMedia — acquisition video studio, across France
Riad O'Zeen is a high-end architectural haven offering exceptional stays and a one-of-a-kind indoor pool in the heart of the Marrakech medina.
Key results
The client's challenge
Stand out among the hundreds of riads in Marrakech and attract an international luxury clientele directly on social media.
Our creative strategy
An aspirational luxury marketing strategy. Slow, ultra-stabilized camera moves, sweeping aerial drone shots and warm natural lighting that elevated the carved wood and turquoise water — immersive, relaxing videos that instantly invite escape.
The videos & the setup
Two formats. A 50-second "secret riad" tour (drone and prestige macro), and a 17-second short focused on sensory details and couple-friendly sharing.
Results & business impact
More than 108,400 combined views, 12,000 likes, and a sharp rise in direct messages requesting bookings — bypassing the usual intermediaries.