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Behind the scenesJune 13, 20264 min read

We turned the camera on ourselves: behind our agency presentation video

By Wissam Bachir — founder of AchMedia, acquisition video studio, across France

A video agency without a video about itself is the shoemaker's barefoot child. So we turned the camera around: here is how we built the VSL now playing at the top of our homepage, with exactly the same method we use for clients.

We turned the camera on ourselves: behind our agency presentation video

Why film ourselves

Clients trust us with their image before they have seen ours. A 54-second spoken presentation answers the two questions we get on every first call: who are you, and what does it actually deliver. Instead of yet another about page, we chose the format we stand for: vertical acquisition video, edited for the thumb.

The same grammar we use for clients

The edit follows the grammar we apply to client content: a hook before the third second, word-by-word captions locked to the voice, orange boards hammering the key idea, and proof cards appearing the moment we mention them — the Taikin kayak at 1.5 million views, the Tasty Crousty collab at 200,000 views, the pickup on M6's national news.

Every speaker gets a lower third, every number quoted is a real campaign figure, verifiable on our accounts. House rule: we never showcase a result we cannot show.

The people speaking in this video are the ones who deliver your edits.

Four founders, no spokesperson

All four of us are on camera: strategy and acquisition, creative direction, finance and business, editing. That is deliberate — the people speaking in this video are the ones who answer clients, shoot the videos and deliver the edits. No actor, no rented voice-over.

Edited in code, to the pixel

One technical particularity: the edit was not made in a classic editing suite but programmed — every caption, board and animation is described in code, which lets us spin out variants (formats, languages, message angles) without re-editing by hand. It is the same engine we use to ship client campaign variations fast and clean.

Where to watch it

It sits at the top of our homepage — right where we tell clients to put theirs: the first place attention lands. If the format speaks to you for your own brand, that is exactly what we build — let's talk.

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