We turned the camera on ourselves: behind our agency presentation video
By Wissam Bachir — founder of AchMedia, acquisition video studio, across France
A video agency without a video about itself is the shoemaker's barefoot child. So we turned the camera around: here is how we built the VSL now playing at the top of our homepage, with exactly the same method we use for clients.

Why film ourselves
Clients trust us with their image before they have seen ours. A 54-second spoken presentation answers the two questions we get on every first call: who are you, and what does it actually deliver. Instead of yet another about page, we chose the format we stand for: vertical acquisition video, edited for the thumb.
The same grammar we use for clients
The edit follows the grammar we apply to client content: a hook before the third second, word-by-word captions locked to the voice, orange boards hammering the key idea, and proof cards appearing the moment we mention them — the Taikin kayak at 1.5 million views, the Tasty Crousty collab at 200,000 views, the pickup on M6's national news.
Every speaker gets a lower third, every number quoted is a real campaign figure, verifiable on our accounts. House rule: we never showcase a result we cannot show.
“The people speaking in this video are the ones who deliver your edits.”
Four founders, no spokesperson
All four of us are on camera: strategy and acquisition, creative direction, finance and business, editing. That is deliberate — the people speaking in this video are the ones who answer clients, shoot the videos and deliver the edits. No actor, no rented voice-over.
Edited in code, to the pixel
One technical particularity: the edit was not made in a classic editing suite but programmed — every caption, board and animation is described in code, which lets us spin out variants (formats, languages, message angles) without re-editing by hand. It is the same engine we use to ship client campaign variations fast and clean.
Where to watch it
It sits at the top of our homepage — right where we tell clients to put theirs: the first place attention lands. If the format speaks to you for your own brand, that is exactly what we build — let's talk.
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