ASMR & product exclusivity: launching a one-of-a-kind street-food concept
By Wissam Bachir — founder of AchMedia, acquisition video studio, across France
O'Msemen is a one-of-a-kind street-food concept in Strasbourg, reinventing the flaky Moroccan pancake as a modern, loaded box.
Key results
The client's challenge
Introduce a cultural, never-before-seen culinary concept to the general Alsatian public, and drive a steady flow into the shop.
Our creative strategy
A product-exclusivity strategy combined with culinary ASMR. By filming the kneading, the flaky layering and the pancake cooking to a golden finish in macro, we showcased the product's unique texture to spark immediate visual craving, geo-targeted to Strasbourg.
The videos & the setup
A 17-second format, "the only O'Msemen box in Strasbourg": a sensory demonstration celebrating craft and homemade preparation.
Results & business impact
59,800 views, over 2,500 likes and more than 1,200 shares, with a clear drive-to-store effect: an acceleration in box sales reported by the business the week it went live.
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