ASMR & product exclusivity: launching a one-of-a-kind street-food concept
By AchMedia — acquisition video studio, across France
O'Msemen is a one-of-a-kind street-food concept in Strasbourg, reinventing the flaky Moroccan pancake as a modern, loaded box.
Key results
The client's challenge
Introduce a cultural, never-before-seen culinary concept to the general Alsatian public, and drive a steady flow into the shop.
Our creative strategy
A product-exclusivity strategy combined with culinary ASMR. By filming the kneading, the flaky layering and the pancake cooking to a golden finish in macro, we showcased the product's unique texture to spark immediate visual craving, geo-targeted to Strasbourg.
The videos & the setup
A 17-second format, "the only O'Msemen box in Strasbourg": a sensory demonstration celebrating craft and homemade preparation.
Results & business impact
57,900 views, nearly 2,500 likes and over 1,100 shares, with exceptional drive-to-store conversion: +40% box sales recorded the week it went live.