Hype marketing: rallying an entire city behind an MMA fight
By AchMedia — acquisition video studio, across France
Hexagone MMA is one of France's major combat-sport leagues, featuring elite athletes such as Kiba Warraba.
Key results
The client's challenge
Sell out the seats at Strasbourg's Zénith for an MMA night in record time.
Our creative strategy
A high-intensity "hype marketing" strategy built on local pride. Hyper-tense editing cut to KO impacts and the training of local fighter Kiba Warraba, to build maximum tension and call on the community to back their champion.
The videos & the setup
A 50-second "hype fight" format: a concentrated burst of power and athletic intensity, with the ticketing information woven in smoothly without breaking the rhythm.
Results & business impact
44,900 ultra-qualified views, 2,700 likes, and a major acceleration in ticket sales on the Zénith's official ticketing platform.