An in-store game that gets shared: creating engagement in a perfumery
By AchMedia — acquisition video studio, across France
D&D Parfumerie (83 route des Romains, Strasbourg) wanted to bring its store to life and create word-of-mouth around its products.
Key results
The client's challenge
Make people want to come into the store and talk about the brand, in a sector where purchases are often made in big-box stores or online.
Our creative strategy
We designed an in-store game / challenge concept — "they were determined to win the perfume" — built for sharing: a playful, emotionally charged format that turns customers into advocates.
The videos & the setup
An in-store challenge video, where the tension of the game and the reward — a perfume to win — carry the story and naturally prompt sharing.
Results & business impact
11,300 views, but above all 481 shares — an exceptional share rate relative to the views. Proof that a format built to be shared beats a format built to be watched: it's sharing that lifts a brand out of its bubble.