Drama marketing & street makeover: scripting talent to fill a salon
By AchMedia — acquisition video studio, across France
Barber Laboratory is a high-end hair salon and barber shop in Strasbourg, known for the precision of its cuts.
Key results
The client's challenge
Attract new regular clients in an area saturated with low-cost salons.
Our creative strategy
A "drama marketing" angle — a staged argument over a haircut that grabs attention through emotion, resolved by a flawless technical demonstration — paired with a feel-good "street makeover": stopping a passerby to give them the cut of their life and prove our craft live.
The videos & the setup
Two formats. A 31-second fake conflict (a humorous take on the fear of a botched fade) and a 70-second street makeover (a warm, human format, proof of expertise in real time).
Results & business impact
More than 71,400 combined views, over 3,800 likes, and a spike in cut bookings on Booksy from new Strasbourg clients.