Mystery marketing: using the codes of an investigation to captivate
By AchMedia — acquisition video studio, across France
Bestfood Strasbourg is a local institution known for its generous gourmet burgers and original recipes.
Key results
The client's challenge
Find fresh angles to promote a burger without wearing out the audience with repetitive advertising.
Our creative strategy
The "mystery storytelling" format: a fake witness appeal based on CCTV footage. The video humorously tells the story of a "suspect" who slipped into the kitchen to build his own burger — a playful, addictive way to present the recipe.
The videos & the setup
A 25-second investigation format, with the breathless pacing of a crime thriller, that highlights the quality of the product through humorous misdirection.
Results & business impact
87,400 views, more than 4,000 likes and over 1,000 direct shares — record engagement and exceptional brand recall.