“€20 box”: the deal-on-film that has Strasbourg drooling

Make one offer — the “€20 box” — exist in a local feed where every spot pushes its burgers. The product is good; the job is making it desirable in three seconds.

We leaned on the combo that works in food: a product hook (the smash burger in close-up, the crispy sound) and a price hook (“€20”) that gives a concrete reason to stop and tag a friend. The deal becomes the subject; the product does the rest.

A short, Strasbourg-geo-targeted format, cut tight on the prep and the final plate, the offer stated clearly. Built for shares (“we have to go”) as much as for views.

8,521 likes, 257 shares and 430 saves. Shares and saves — more than raw views — are the signals that matter: you save a video you plan to use, you share a place you want to go. That's what turns a local audience into customers walking through the door.