Guerrilla marketing: delivering by kayak to own your local market
By Wissam Bachir — founder of AchMedia, acquisition video studio, across France
Taikin is a dynamic Asian street-food brand serving tasty, affordable Thai boxes in the heart of Strasbourg.
Key results
The client's challenge
How do you promote a €12 Thai box memorably, surrounded by countless competing offers?
Our creative strategy
AchMedia dreamed up a spectacular guerrilla-marketing campaign: a delivery rider paddling a kayak down the Ill to bring a Taikin order across town. The stunt was amplified with a multi-account strategy — local accounts sharing the video as if it were a real, offbeat local event — capturing the attention of the whole city and the regional media.
The videos & the setup
Two acts. A 60-second "offer" video puts the €12 box in the spotlight, carried by the kayak buzz. A short 7-second viral clip spreads the raw, caught-in-the-moment footage, shared by the local community as if it were a real scene.
Results & business impact
A triumph with more than 1.6 million combined views (1.5M on the street video, 109K on the commercial offer), thousands of shares, a wave of regional media coverage, and — according to the Taikin team — a sell-out of the targeted €12 boxes.
Related pages
